Rule #16: Small is beautiful.

Hmmm, feels like a lot. Can we make it smaller?

Let’s take this in baby steps. I find myself saying that phrase to our product team a lot lately. In other words: “let’s think of the smallest possible feature we can build that addresses our customer’s need, and then let’s see if we tighten it up even more.”

Working on things one-tiny-nano-step at a time helps us make sure that:

  1. things work
  2. we like them, and
  3. we’re on-target.

The great news is that if we’ve only spent one day on something and it doesn’t work, we don’t like it, or it feels we’re off-target, well: we’re a little bit smarter, and we’re out a day’s worth of work. Whereas if we get caught up designing something really big, and we run into trouble, it’s a time-consuming lesson.

Not everything works this way, of course — but I think for a lot of things it’s a pretty good model to follow.

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